![]() ![]() Ques 13 : You manage the campaigns for a client that runs a wine tour business in Florence. Ques 12 : The Adwords Application Programming Interface (API) allows developers to use applications that:Īns: Interact directly with the Adwords server. Ques 11 : According to google data, after seeing an ad on their smart phone, more than half of people: Which Adwords feature would be most effective for preventing their search ads from appearing at night an on weekends? ![]() Ques 10 : The owners of a coffeehouse would like to run an "aftermoon espresso" promotion to increase sells on weekdays. You use keyword insertion code "We sell (Keyword Chocolate)". Ques 9 : You sell chocolate and want to tailor your text ads so they more directly match people's search terms, like "Dark Chocolate". Ques 8 : How would you determine the clickthrough rate (CTR) for a client's search ads?Īns: Divide the number of clicks the ad gets by the number of impressions it gets. Which would be the most efficient tool for that advertiser to use?Īns: Adwords Application Programming Interface (API) ![]() Ques 7 : An advertiser who works for a large company want to make frequent, Specific changes to bids based on criteria for more than 100,000 keywords. What can she do with a manager account that she can't do with an individual account?Īns: Use a single sign-in for all accounts.Īns: tries the call-to-action the landing page Ques 5 : Chanara, a senior account manager at a large digital agency, likes having as Adwords manager. Ques 4 : "Mobile App Engagement" campaigns can be used to:Īns: re-engage people who've downloaded an app. ![]() Ques 3 : How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?Īns: It uses conversion history to set higher bids when a conversion is more likely? Ques 2 : To create a customer experience that's relevant and useful at every touch point, a search advertiser should focus on: Ques 1 : Which report and metric should you analyze to see how often your client's ads are showing above search result in comparison with other advertisers?Īns: Ad average position metric from the paid & organic report. ![]()
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